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The Angels Are Back, But Nothing Looks Familiar
Victoria's Secret models 2024 do not look like the 2003 lineup. The glossy, heavily retouched aesthetic of the past is gone. The brand is chasing a rawer, more muscular energy now.
The show returned in 2024 after a long hiatus. But the silence between years changed everything. The lingerie giant ditched the fairy-tale fantasy. Instead, they wanted bodies that actually move.
The New Generation Stepping Into the Spotlight
Several fresh faces defined the Victoria's Secret models 2024 roster. These women bring athletic backgrounds and fierce individuality. The brand actively searched for diversity in body types and skin tones.
Priyanka Chopra Jonas Makes a Triumphant Return
Priyanka Chopra Jonas remains a massive anchor for the brand. She closed the 2024 show looking powerful and confident. Her presence signals a mature, business-savvy pivot for the label.
The Rise of the Fitness Influencer Aesthetic
Many newcomers arrived with visible muscle tone and athletic builds. The brand recruited models with strong Instagram followings and authentic fitness personas. This shift mirrors how athleisure took over traditional lingerie marketing.
Salma Hayek Pinault also appeared during the show. Her involvement bridged the gap between Hollywood glamour and the new athletic focus.
What Happened to the Old Guard
Heidi Klum and Miranda Kerr are long gone. The original "Angels" retired from the role years ago. The Victoria's Secret models 2024 lineup feels like a hard reboot.
Long-time faces like Candice Swanepoel stepped back. The brand is clearly investing in younger, less conventional faces. They want to capture a Gen Z audience that ignores old luxury codes.
The Marketing Shift: From Fantasy to Fitness
The marketing campaign this year leaned heavily into activewear-adjacent lingerie. Pushing the "Supermodel Everyday" campaign was a deliberate strategy. The brand wants women to wear its bras during CrossFit, not just on a bed.
This pivot is risky. Traditional customers might not recognize the new vibe. But the data shows a clear demand for sporty, accessible styles. The move aligns the brand closer to competitors like Fabletics.
Why This Year's Lineup Feels Different
The casting process changed entirely. Casting directors used open calls and social media scouting. They did not rely solely on traditional modeling agencies this time.
The result is a mix of professional models and social media stars. Taylor Hill returned to the lineup, proving loyalty still matters. However, the focus remains on fresh energy over legacy status.
Victoria's Secret models 2024 represent a brand trying to survive relevance. They are louder, more diverse, and surprisingly relatable. The fairy wings are gone. What remains is a sharper, more aggressive identity.